An Ad That’s Safe For Kids & Teens
Nice work, you’ve found a SAFE AD! A SAFE AD is an advertisement that is made for someone your age and is safe to click. It doesn’t follow you around the internet or collect your personal information.
SAFE ADs are delivered through kid-safe technology from SuperAwesome. But… what does SuperAwesome do?
SuperAwesome’s mission is to build a better internet for kids and teens. Sounds epic? Well, it kind of is! The SuperAwesome team works with amazing brands, websites, and apps. They make sure you get the most exciting, fun, and safe experience. Advertisements help brands bring you content that you love.
The ads SuperAwesome serves may show up in various forms, including games, videos, and quizzes. You’ll see our SAFE ADs across your favorite apps and online services. SuperAwesome will always let you know when something is an ad, either with our SAFE AD badge or through platform tools.
Spotting a SAFE AD
When you see the SAFE AD badge in the corner of the ad, not only does it disclose that something is an ad (and not part of the content you’re viewing), it also tells you that the ad is:
- Following the laws that protect your privacy, and
- Safe and appropriate for your age. We know our team checks every ad!
Why SAFE ADs Are Different
- No tracking – SuperAwesome blocks cookies and trackers, so ads don’t follow you around online.
- Meant for kids and teens – We only show ads that are appropriate for young audiences.
- Safe spaces – We make sure our ads appear in places that are appropriate for you.
- Human-checked – Every ad is reviewed by a real person to make sure it’s okay for young people to see.
If You See Something Weird
If you spot a SAFE AD that doesn’t seem right, tell a parent or grown-up so they can report it by sending us a screenshot.
For Parents
We know it can be hard to keep track of everything your child does online. Our technology makes their experience safer by:
- Protecting their data privacy – We comply with child privacy laws like COPPA in the U.S. and GDPR-K in the EU. SAFE ADs never track children across the internet.
- Ensuring ads are age-appropriate – Every SAFE AD is reviewed by a trained human against SuperAwesome’s Ad Standards, which are based on industry codes such as the Children’s Advertising Review Unit, Advertising Standards Authority, and CAP Code.
- Limiting where ads appear – SAFE ADs are only placed in environments appropriate for kids and teens.
If you see our SAFE AD watermark on an ad that doesn’t seem appropriate, please send a screenshot to [email protected]. We monitor this inbox and will investigate the matter in line with our safety standards.
The Legal Bit
Our SAFE AD icon lets you know that—when you see one of our ads—we don’t collect any information about you and we don’t use cookies. We use it on all ads served through our AwesomeAds Marketplace, but not those that appear on YouTube or other platforms that have their own ad disclosures. When you see the SAFE AD icon, our AwesomeAds privacy policy applies. We do collect a small amount of information about the site or app you’re on, such as what it’s about (known as ‘contextual’ information) and about your device. This is so we can:
- Show advertisements that kids and teens might like; and
- Make sure viewers don’t see the same ad over and over again.
We don’t share this information about you or the site/apps you visit with anyone else. Sometimes we record the general area of the world you are in (but not your exact location). We don’t keep any other information about you. For more information, please check out our AwesomeAds Privacy Policy.
